Move is a lettings agency that wanted to break away from the typical, uninspired designs seen across the property market. Operating in a busy South Wales market, they needed a bold, memorable brand that would stand out and connect with their audience.
The goal was to create a fresh, confident identity that felt approachable yet professional. The design had to feel modern but still reflect the trust and reliability that clients expect from a lettings agency.
To ensure Move’s brand stood out, I developed a strategy focused on clarity, confidence, and customer experience. The strategy highlighted Move’s strengths as a forward-thinking agency dedicated to making property lettings simple and stress-free.
The strategy included:
- A visual identity that stands out in crowded property listings and signage.
- Clear messaging that positioned Move as a fresh alternative to traditional agencies.
- Focused language that speaks directly to tenants and landlords.
