This project involved repositioning and refreshing the brand in Newport for a newly launched soft play centre based in Newport city centre.
As a new business entering a competitive local market, the client needed immediate brand clarity, consistent graphic design and a structured social media strategy to build awareness and drive footfall.
My role was to evolve their existing visual identity and implement a joined up digital strategy that aligned brand, social media and customer communication across multiple channels.
Brand Refresh and Visual Direction
The first phase focused on refining the brand to ensure clarity, consistency and playfulness without losing professionalism.
Key areas included:
- Refinement of colour palette for stronger visual impact
- Clear typography hierarchy for readability and recognition
- Playful but structured graphic design system
- Template driven layouts for consistent social media output
- Defined tone of voice aligned with family audiences
The refreshed brand created a balance between energy and clarity, essential for a children’s entertainment business operating in a city centre environment.
This ensured the brand in Newport felt established rather than experimental.
Results and Impact
The outcome was a cohesive and confident brand presence in Newport city centre that:
- Increased local visibility
- Improved consistency across social media
- Strengthened engagement with parents
- Created recognisable and playful brand assets
- Provided a clear social media strategy for continued growth
By aligning brand, graphic design and digital strategy from the outset, the business was able to position itself as a trusted and exciting destination for families in Newport.
Strategic Outcome
For new businesses, early brand decisions shape long term perception. In this case, refining the brand in Newport and implementing a structured social media strategy ensured the soft play centre launched with clarity rather than confusion.
The project demonstrates how thoughtful graphic design, strategic social media planning and cohesive digital strategy can transform early stage businesses into confident, recognisable brands.
