Unified Bank – Brand + UX created by Finch Branding Agency Cardiff. Unified Bank is a next generation financial platform that seamlessly integrates traditional banking with cryptocurrency management. With a mission to simplify finance and empower users with full control over their money, whether in pounds, dollars, or Bitcoin. Unified Bank needed a brand that was bold, clear, and unmistakably modern.
The goal was to craft a distinctive brand identity and user experience that would set Unified Bank apart in the competitive fintech space. The brand had to be confident yet accessible, balancing innovation with trustworthiness. The visual language was designed to be clean and minimal, avoiding unnecessary complexity while ensuring clarity across all touchpoints. The result? A brand that feels fresh, direct, and built for the future.
When it came to UX, the goal was to make financial management effortless. Users should be able to check both their traditional and crypto balances at a glance, move money seamlessly, and feel secure at every step. Every interaction was designed with simplicity in mind. No clutter, no confusion, just a smooth, intuitive experience that empowers users to take control of their finances with confidence.
From typography and colour choices to UI layouts and micro-interactions, every detail was considered to create a unified experience, one that reflects the name itself.
