Loftus Garden Village is a distinctive housing development in Newport, featuring 250 new, affordable homes built around the charm and character of a traditional garden village. The project needed a brand that would sell the vision of living in a peaceful, community-focused environment while promoting the lifestyle that Loftus Garden Village offers.
The goal was to build a brand that captured the warmth, community spirit, and tranquility of the development. The brand had to promote not just the homes themselves, but also the lifestyle that comes with living in a garden village setting.
The Loftus Garden Village brand was applied throughout the development to create a consistent and engaging experience. This included:
- On-site signage that guided visitors and reflected the welcoming nature of the community.
- Designed the sales cabin (internal and external).
- Sales brochures and advertising materials that highlighted the benefits of living in a garden village.
- Online adverts promoting the lifestyle.
- Billboards around Newport and surrounding areas.
- Home interior elements such as welcome packs and information guides designed to reinforce the brand’s identity inside each property.
- Website Design including UX/UI.
The brand was also designed to connect residents with the local area. Marketing materials promoted Newport’s amenities, while community-focused content encouraged involvement in local events and activities. This helped foster a sense of belonging and pride among residents.
The Loftus Garden Village brand successfully captured the spirit of this unique development, helping to attract buyers and build a strong sense of community. The project went on to receive industry recognition, reinforcing the strength and impact of its carefully crafted identity.
